Small Business | Occidente Costa Rica
Strength-based Marketing
Audit & Training
Your team is more than just employees; they are the heartbeat of your company’s success.
Are you a small business owner ready to see your legacy grow? Whether you are transitioning to the next generation or want your brand to look as professional as your work, you are in the right place.*
* This program is currently only available for companies
located in Occidente, Costa Rica
Grecia • Poás • Sarchí • Naranjo • Palmares • San Ramón
Grow your business by empowering your team to use their top talents.
MariMundo created this 4-phase approach to leverage existing talent, AI and our marketing knowledge to increase the visibility of your company and grow your business.
Phase 1
Marketing Audit
Let’s have a cafecito and see how we could support you. We will visit your business and take a look at your current brand and communication.
We will discuss where you want to go, and how your team’s strengths can get you there with the coaching and marketing training by MariMundo.
Phase 1
₡0,-*
What we’ll cover in 60 minutes:
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Business Core: What you sell and the "why" behind your company.
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Brand Health: A professional review of your current logo, style, and identity.
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Digital Channels: Audit of your website and social media reach.
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Talent: Introduction to your team.
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The Goal: A clear outside perspective on your business and the information for us to build you a proposal for the next phases of the program. Tailored to your company´s goals.
Phase 2
Strengths Foundation
We begin with the precision of CliftonStrengths. We map the individual talents of your team to understand your company’s unique "1-in-33-million" fingerprint.
In this phase, we uncover the hidden talents already working within your company, identifying who on your team is naturally wired to lead, who is a born communicator, and who has the eye for detail.
Phase 2 | Starting price
₡380,000*
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Official Gallup CliftonStrengths Full Profiles: Each team member receives a private access code.
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Individual 1:1 Coaching Sessions: 60-minute deep-dives to debrief results and identify the specific "superpowers" each person brings to your company.
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The Talent Roadmap: An interactive workshop that tells us exactly who will excel at which tasks as we build your new marketing engine.
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The Goal: To discover the "in-house" talent that will help us build and execute your brand and marketing plan in Phases 2 and 3.
* This is the mimium price based of a team of maximal 5 people.
Phase 3
Website Design & Training
Depending on your audit results, we leverage your team’s strengths in our tailored marketing training sessions while creating your brand-new website.
This includes professional photography that captures the authentic spirit of your business and your team in action.
Phase 3 | Starting price
₡1,200,000*
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A High-Impact Website: A professional digital presence built to tell your business story and connect with your customers in the region and beyond.
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Professional Brand Photography: We capture the heart of your business with high-quality photos of your team in action and your physical location. Whether it’s a workshop in Sarchí or a café in Poás, we make sure your customers see the real people and the beautiful space behind the brand.
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Empowering Your Team: We don't just build the site and leave. We provide hands-on training for your team members, selected based on their natural strengths. We focus on how to create, update, and manage your web pages.
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Modern Tool Mastery: We introduce and train your staff on additional digital tools (like simplified design or scheduling apps) to ensure your team can keep your brand fresh and professional every day.
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Google Maps & Waze implementation, making sure that your (potential) customers can find your business easily and with the latest information.
* This is the minimum price listed as an example. The minimum price includes a basic website, logo refresh, 25 professional photos for your site and social media, and 5 x 60-minute training sessions. We will discuss your goals and provide transparent pricing per phase. Excluding the cost of the website tool, domain and hosting,
Phase 4
Marketing Training & Implementation
We provide hands-on training to help you create and manage your own Communication Plan.
From email marketing and social media strategy to blog writing, we give you the tools to keep your customers up to date and increase your reach.
Phase 4 | Starting price
₡1,580,000*
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The 3-Month Strategic Roadmap: A complete communication calendar for your first 90 days, ensuring your company has a consistent schedule from day one.
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Email Marketing Mastery: Training on how to build your customer list and send professional updates that keep your customers informed and engaged.
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The "Authority" Blog: We show your team how to write and publish articles that position your company as the local expert in your field.
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Social Media Excellence: Hands-on training for Instagram and Facebook, focusing on authentic storytelling that resonates with your neighbors in Occidente.
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AI Tool Integration: Specialized training on using AI to brainstorm ideas, draft captions, and design graphics—empowering your small team to perform like a full-scale marketing department.
* This is the minimum price listed as an example. The minimum price includes a 3-month marketing planning and 6 x 60-minute training sessions. We will discuss your goals and provide transparent pricing per phase.
